Google Ads for e-commerce brands

Your Google Ads, built to grow net profit, not just revenue.

Rako is Victor Serban and Vasant Chaudhary. We run Shopping, Performance Max, Search and YouTube for online stores, and every decision is judged on profit after ad spend.

Book a 15-minute call See the results
Victor SerbanVasant Chaudhary
$60M+spend managed
Rated 5 stars by 97 clients
ads.google.com / overviewREAL ACCOUNT
Cost$0K
Sales$0M
Return0x
Avg CPC$0

Totals from one US store we manage, Jul 2025 to May 2026. Numbers are real, the line is a sketch.

+23%revenue YoY, Aug 2026
6.20xreturn, up from 4.35x
Brands we've worked with
$0M+

in Google Ads spend managed.

$0M+

in tracked revenue from that spend.

0+

e-commerce and lead gen brands managed.

0+

years running Google Ads, since 2014.

Results

Real accounts.
Real screenshots.

No "up to" numbers, no cherry-picked weeks. Screenshots are taken straight from the Google Ads accounts, with client names hidden.

Stationery & luxury pens · USA

Holding a 5.5x return while scaling spend 25% year on year

A premium pen retailer that had already grown from $100K to $240K a month. The job now: keep scaling without giving efficiency back. Performance Max split by price tier, budget weighted to high-value pens, and every extra dollar tied to a written monthly plan.

$342,646revenue in Aug 2026, +23% YoY
+25%ad spend scaled year on year
5.51xreturn in Aug 2026 (5.60x in Aug 2025)
ads.google.comTap to enlarge
Google Ads overview showing $571K cost, 6.32 conversion value per cost and $3.61M in sales

Account view: $3.61M in sales on $571K spend, a 6.32x return, Jul 2025 to May 2026.

ads.google.comTap to enlarge
Google Ads overview showing 6,330 purchases on $282K spend

Account view: 6,330 purchases on $282K spend at a 4.80x return, Jul 2025 to May 2026.

Hardware & construction supplies · USA

33% more revenue on 7% less spend

The brief was more profit, not simply more spend. Campaigns rebuilt per product category, each judged against its own return target. Winners got the budget, losers got cut or rebuilt, and the best non-brand campaign was scaled to a 13.15x return.

$185,072revenue in Aug 2026, +33% YoY
6.20xreturn, up from 4.35x
+16%conversions at a flat CPC
Wall art & prints · International

Revenue up 3x in a year, at a higher return

A wall art brand selling in several countries. Budgets are scaled week by week, only where the return on new customers holds, and targets move in small steps. Spend grew 2.3x and the return still went up.

€4.04Mrevenue in 12 months, up from €1.30M
5.85xreturn, up from 4.38x
19.5Kconversions, up from 6.8K
ads.google.comTap to enlarge
Google Ads overview showing €691K cost, 5.85 conversion value per cost and €4.04M conversion value

Account view: €4.04M in sales on €691K spend, a 5.85x return, Oct 2025 to Oct 2026.

ads.google.comTap to enlarge
Google Ads overview showing £378K cost, 5.36 conversion value per cost and £2.02M conversion value

Account view: £2.02M in sales on £378K spend, a 5.36x return, Oct 2025 to Oct 2026.

Saunas & cold plunges · UK

32% more revenue on 14% more spend

High-ticket home saunas and cold plunges. Spend went up 14% while revenue went up 32%, and November and December 2025 returned 10x on ad spend.

£2.02Mrevenue in 12 months, +£494K on the year before
5.36xreturn, up from 4.62x
7.4Kconversions
Construction & site supplies · UK

A new store, taken from zero to £137K

A new online store with no Google Ads history. Shopping was built from the product feed up and grown month by month, from zero to around 8,000 clicks a month.

£137Krevenue in its first 12 months
1.45Kconversions
51.4Kclicks
ads.google.comTap to enlarge
Google Ads overview showing £51.3K cost, £137K conversion value, 1.45K conversions and 51.4K clicks

Account view: £137K in sales from 1.45K conversions in the first 12 months, Oct 2025 to Oct 2026.

Golf simulators & equipment · International

From "cowboy agencies" to £4.76M in Google revenue

GolfBays came to Victor after agencies that only wanted to spend their money. The account was rebuilt profit-first on Google Ads and then scaled into nine markets.

£4.76MGoogle Ads revenue (UK) from £795K spend
9markets scaled
6X net profit
"Since working with Victor he's grown our net profit 6X!"
Rob Hart, GolfBays · client for 5+ years
Book a 15-minute call 15 minutes, your account, a straight answer.
Who you get

Meet the team
behind your account.

Between us we have spent more than twelve years inside e-commerce Google Ads accounts. Rako puts that experience to work on yours, planned together and run to one shared process.

Victor Serban
Victor SerbanStrategy & profit
Vasant Chaudhary
Vasant ChaudharySystems & execution

Two specialists. One way of running your account.

We plan every account together and work from one shared checklist, so every change has a reason and a plan behind it.

  • Profit firstBids and budgets are set on net profit after ad spend, not on revenue.
  • Reviewed by us, every dayWe look at spend, feeds and tracking ourselves. Our own alerts make sure nothing slips between checks.
  • One written planA monthly plan you can read, with every change tied to it.
  • E-commerce onlyShopping, Performance Max, Search and YouTube for online stores.
Net profit after ad spend. That's all that matters. The one rule every Rako account is run by
How we stay on top of it

We review your account.
Our alerts back us up.

Every decision in your account is made by us. Alongside our own reviews we built a monitoring dashboard, so a stalled campaign or a feed error is in front of us the same day, not buried in next month's report.

  • Wasted spend against your own average returndaily
  • Campaigns that stopped or dropped in spenddaily
  • Merchant Center and feed problemsdaily
  • Growth opportunities with budget headroomweekly
  • Search terms, negatives and new keywordsweekly
Rako monitoring dashboard flagging $4,708 of below-average spend across five campaigns

Live view from one account: $4,708 of below-average spend isolated in 30 days, each one checked by us before anything changed. Names hidden.

How we think

Three things most agencies get wrong.

01

"Trust the algorithm."

Smart Bidding is brilliant at bidding and useless at strategy. It won't tell you your hero product is miscategorised in the feed or that your return target is set against the wrong margin. That part is a human job. We do it.

02

"Just launch Performance Max."

PMax is a campaign type, not a strategy. Fed a clean feed, fenced off from brand and given honest conversion values, it flies. Plugged in and left alone, it buys branded clicks you'd have got for free.

03

"Just raise the ROAS target."

A higher return target often means fewer sales and less total profit. We set targets from your margins and find the spend level where profit peaks. The goal is the most profit, not the prettiest ratio.

How it works

From first call to first changes.

No onboarding fee, no long contract. Month to month, built inside your own Google Ads account.

01

15-minute call

Your goals, your margins, what's working and what isn't. A conversation, not a pitch deck.

This week
02

Free account audit

We go through the account and your site and send a plain-English list of what we would change. Yours to keep either way.

Within days
03

Fix the leaks

Conversion tracking, feed, structure and brand fencing. No new spend goes through a broken pipe.

First 30 days
04

Weekly rhythm

Daily checks, weekly search term reviews and a Monday note on what went well, what didn't and what's next.

Every week
Start with the 15-minute call
In their words

Don't take our word for it.

Excerpts from public client reviews, word for word. Hover to pause.

Honest fit check

Who this is and isn't for.

We're a great fit if

  • You run an online store selling physical products
  • You spend $4K+ a month on Google Ads, or are ready to
  • Profit matters more to you than vanity revenue
  • You want a clear monthly plan, not a black box
  • You read your numbers and ask sharp questions

Probably not a fit if

  • You want a 10x return promised before anyone has seen the account
  • You're shopping for the cheapest option available
  • You judge success by top-line revenue alone
  • You're pre-revenue and hoping ads will be the shortcut
Questions

Before you book.

Anything else, ask us on the call. It's 15 minutes and there's no hard sell.

Book the 15-minute call
How much does it cost?

It depends on the account and what it needs, so we quote after the audit call, once we've seen it. Management is a flat monthly fee, month to month, with no onboarding fee.

Who will actually work on my account?

Victor and Vasant, personally. The people on the call are the people in the account.

Do I have to sign a long contract?

No. We work month to month. If it isn't working for you, you can stop.

What do you manage?

Google Ads end to end: Shopping, Performance Max, Search, YouTube and Demand Gen, plus Merchant Center feeds and conversion tracking. Microsoft Ads too if it makes sense for you.

Do you work with US brands?

Yes, most of our clients sell in the US and UK. Calls are booked at a time that suits you.

Who owns the account and the data?

You do. Everything is built inside your own Google Ads account, and it stays yours whatever happens.

What happens on the call?

We ask about your goals, margins and current setup, look at what's working, and tell you honestly whether we think we can help. If we can't, we'll say so.

Your move

Let's find the leaks.

Pick a time below. 15 minutes, your account and goals, a straight answer on whether we can help.

15 minutesFree account audit after the callNo contract, month to month
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